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January 2010, Gear & Tech
MONSTER AND BEATS™ BY DR. DRE™REDEFINE THE PROFESSIONAL HEADPHONE WITH NEW “BEATS SPIN”
Over-Ear Headphones Give DJs and Music Lovers Unprecedented Performance, Mobility and Durability for Work and Play
Monster, the leader in audio/video accessories, and Beats
™
by Dr. Dre
™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M
Chairman Jimmy Iovine, announced a revolutionary new addition to their popular headphone
family –
Beats by Dr. Dre Spin™ Professional Headphones(SRP: $349). A breakthrough in
professional music listening and creative equipment, the Beats Spin headphones were
developed through the collaborative efforts of legendary artist and producer Dr. Dre, Monster
and Jimmy Iovine.
The new over-ear Beats Spin headphones combine sophisticated construction and advanced
sonic technologies to deliver the power, extra durability and sound isolation that until now has
been lacking in professional headphones. Beats Spin headphones are tailored for use by
working DJs, producers, engineers and musicians, both in the studio and onstage.
Dr. Dre noted: "Our first headphones delivered what we wanted: to hear the music the right way,
the way I do. Now we're introducing headphones that let you use them the way I do. We created
headphones that are specifically designed for the people on the frontlines: engineers,
producers, djs...I basically wake up with headphones on....trust me, these are the shit."
“The DJ and recording engineer are ground zero of making and presenting music to the world.
We believe we have created the perfect headphone to marry those two worlds,” said Jimmy
Iovine, Chairman of Interscope Geffen A&M Records.
2
Noel Lee, the Head Monster, noted: “To create Beats Spin, Monster and the Beats by Dr. Dre
team conducted in-depth research with many of the industry’s top professional recording artists,
engineers and DJs to find out just what they wanted in a great headphone. One of the things we
heard most from them is that they need a super-durable headphone that could be counted on
for repeated use. In addition to making this and other specific professional concerns a top
priority, our engineers worked hard to develop a headphone with impeccable sonic performance
that would be ideal for everyday use by anybody who is truly serious about their music listening.
The result is a first-of-its-kind high-performance headphone with a host of extremely useful
innovations that will literally change the way pros think about their headphones and how they
use them in their work and their leisure time.”
Beats Spin new and innovative features and capabilities include:
Unprecedented Durability
: To create a headphone capable of standing up to the rigors of
rough and repeated professional use, every aspect of Beats Spin headphones was designed for
rock-solid durability. Most importantly, all components of the all-important headphone hinge are
made of metal, unlike the plastic components used by other pro headphones.
Sound Isolation:
To recreate the quietness of an isolated recording studio listening experience,
Beats Spin headphones feature a variety of ambient noise-isolation capabilities, allowing
consumers to hear the music clearly, even in the noisiest environments.
On-the-Fly Mixing and Sharing with Monster Patented Input/Output Jacks:
For musicians
or engineers working in the studio, as well as DJs spinning in a club, the art of creation involves
a great deal of on-the-fly improvisation. That’s why both Beats Spin earpieces feature specially
designed Monster patented jacks that can serve as both inputs or outputs. This unique
configuration frees users to quickly and easily send and accept signals from a soundboard or
share their creative mixes with fellow artists.
“No More Tangle” Cord Management, Plus ControlTalk™:
Beats Spin solve the problem of
tangled cable with several key modifications. First, they feature a long 6-foot cord, and unlike
many professional headphone models, which utilize 9- or 12-inch coiled sections, the coiled
section of the Beats Spin cable is just 3” long (expandable to 1-foot). This allows users just the
right amount of coil for long reaches, but avoids the high tangle properties of longer coil cables.
Beats Spin also offer a second cord option for added flexibility in everyday use as well –
Monster’s super-convenient ControlTalk headphone cable*. ControlTalk can be used with
iPhone
™ and iPod®for music playback control as well as to take hands-free calls with iPhone
and many smartphones. The cable’s integrated high-grade microphone and answer button lets
users access their music and answer phone calls without having to reach into their pocketbook,
backpack or pocket.
Comfort:
Everything about Beats Spin, from their oversize plush ear cups to their extra wide
band are designed for total wearer comfort.
Ear Cups That Swivel and Can Be Removed for Cleaning.
Both ear cups swivel back easily
for greater artistic freedom and flexibility and can be easily removed for washing. This same
swivel mechanism also plays a role in helping make Beats Spin headphones super compact
when folded away for storage
3
* The ControlTalk remote and mic are supported by iPod nano (4th and 5th generation), iPod
classic (120GB), iPod touch (2nd generation), and iPhone 3GS and newer, but not all,
Blackberry models. The remote is supported by iPod shuffle (3rd generation). Audio is
supported by all iPod models. Requires software version 1.0.3 for iPod nano (4th or 5
th
generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).
Support for Blackberry varies by model. Subject to change.
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under
the Monster Cable
®brand to literally “make music sound better.” Today, Monster has grown and
diversified to become the world's leading manufacturer of connectivity solutions for highperformance
audio, video, car audio, computer, console and computer gaming, as well as a
leading innovator in the field of iPod
® and iPhone™accessories and professional audio and
sound reinforcement. As part of its commitment to improving the music listening experience,
Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the
Beats
™ by Dr. Dre™headphone line, including the new Heartbeats by Lady Gaga headphones.
The company is also continuing to innovate with its own line of Monster brand headphones,
including “Turbine Pro
™ In-Ear Speakers™,” the first in-ear headphones geared for use by music
professionals and audiophiles. Additionally, under its Monster Power
®brand, the company is the
leading manufacturer of high-performance AC power line conditioning and protection products
for audio/video systems.
Explore the world of Monster at www.monstercable.com
Explore the world of Monster Power
®at www.monsterpower.com
ABOUT BEATS ELECTRONICS LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre
and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new
type of headphone with the capability to reproduce the full spectrum of sound that musical
artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine
announced a partnership with audio innovator Monster Cable to engineer “Beats by Dr. Dre,” the
most advanced headphones ever developed. Continuing its mission to improve the quality of the
portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009
to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP
ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For more information, please
visit http://beatsbydre.com/