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The 2009 PINKTOBER program marks the 10-year anniversary of Hard Rock's support of raising awareness and funds for breast cancer research. PINKTOBER includes a series of live music and fundraising events at Hard Rock establishments around the globe, and limited-edition merchandise designed to raise awareness and funds for breast cancer research.

The global launch, featuring Melissa Etheridge, begins on Monday, September 28th, with a three-day long series of interviews and performance based events designed to empower women and survivors. Tuesday, September 29th will feature a performance at Hard Rock Cafe New York, after which Melissa Etheridge will board Delta Air Lines' "Pink Plane" and perform an acoustic rendition of her hit single "I Run for Life" for breast cancer survivors and fans as they travel to Washington, D.C. to participate in a breast cancer awareness symposium at Hard Rock Cafe Washington, D.C. the following day.

Each event is designed to engage consumers, celebrate survivors, raise awareness and drive funds towards research for the advancement of defenses against and treatments for this disease.

"I'm proud and excited to continue my collaboration with Hard Rock International's PINKTOBER this year," said Melissa Etheridge. "This is Hard Rock's 10th anniversary supporting global programs aimed towards breast cancer awareness and raising funds for worthy charities and organizations. Having experienced my own personal journey with breast cancer, I'm thrilled to bring my story and my music to support Hard Rock's philanthropic efforts."

In addition to the program's powerhouse kickoff, PINKTOBER will also feature live music events and appearances at local-market Hard Rock locations worldwide by other notable established and emerging acts throughout the Fall. The Bangles will perform at Hard Rock Hotel in Orlando, FL, and an amazing lineup of female acts will grace the stage at the U.K.'s Royal Albert Hall for Hard Rock's PINKTOBER Presents: Women of Rock, including Melanie C, Joss Stone, Jamelia, Bonnie Tyler, Escala, Bananarama, Sharon Corr and Tulisa (N - Dubz), plus the leading ladies from the West End hit theatre show Mamma Mia. For the full 2009 Hard Rock PINKTOBER artist lineup please visit www.hardrock.com. All events will benefit breast cancer research and awareness organizations.

"We are proud to embark on our 10th year of helping find a cure for breast cancer," said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. "The answer is out there and together we'll find it."

Rocking the Season's Hottest Color

PINKTOBER also includes a not-to-be missed line of apparel and accessories that will benefit the cause. These PINKTOBER products, including a collector's edition pin, t-shirt, keychain, pink sheets and more, will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. Proceeds from the sale of special limited-edition 2009 Hard Rock PINKTOBER merchandise will benefit The Breast Cancer Research Foundation and other local breast cancer related charities, with 75% of the retail price of each pin and 15% of the retail price of each t-shirt, key chain, nightshirt and vest sold going directly to the cause.